{"id":5576,"date":"2025-12-05T15:07:15","date_gmt":"2025-12-05T06:07:15","guid":{"rendered":"https:\/\/linkwin.jp\/column\/?p=5576"},"modified":"2025-12-05T15:07:15","modified_gmt":"2025-12-05T06:07:15","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e7%89%88%e3%80%91google%e5%a4%89%e5%8b%95%e3%81%a7%e8%90%bd%e3%81%a1%e3%81%9fseo%e3%82%92%e5%8f%96%e3%82%8a%e6%88%bb%e3%81%993%e3%82%b9%e3%83%86%e3%83%83","status":"publish","type":"post","link":"https:\/\/linkwin.jp\/column\/?p=5576","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u7248\u3011Google\u5909\u52d5\u3067\u843d\u3061\u305fSEO\u3092\u53d6\u308a\u623b\u30593\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<p><main><\/p>\n<h1>\u30102025\u5e74\u6700\u65b0\u7248\u3011Google\u5909\u52d5\u3067\u843d\u3061\u305fSEO\u3092\u53d6\u308a\u623b\u30593\u30b9\u30c6\u30c3\u30d7<\/h1>\n<div class=\"concept-box1\">\n<p>Google\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff08\u5909\u52d5\uff09\u306b\u3088\u308a\u3001\u6025\u306b\u30b5\u30a4\u30c8\u306e\u9806\u4f4d\u3084\u30a2\u30af\u30bb\u30b9\u6570\u304c\u843d\u3061\u3066\u3057\u307e\u3044\u3001\u9014\u65b9\u306b\u66ae\u308c\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u7279\u306b\u3001\u8fd1\u5e74\u306fLLM\uff08\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\uff09\u306e\u9032\u5316\u3092\u80cc\u666f\u3068\u3057\u305fSGE\uff08Search Generative Experience\uff09\u306a\u3069\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u691c\u7d22\u7d50\u679c\u306e\u8a55\u4fa1\u8ef8\u304c\u3088\u308a\u53b3\u683c\u5316\u30fb\u9ad8\u5ea6\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001Google\u5909\u52d5\u3067\u843d\u3061\u305fSEO\u3092\u5fa9\u65e7\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u300c\u5206\u6790\u30fb\u5bfe\u7b56\u30fb\u5fa9\u65e7\u300d\u306e3\u30b9\u30c6\u30c3\u30d7\u3092\u3001\u6700\u65b0\u306e\u8a55\u4fa1\u57fa\u6e96\u306b\u5408\u308f\u305b\u3066\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002\u5c0f\u624b\u5148\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3067\u306f\u306a\u304f\u3001\u6301\u7d9a\u7684\u306bGoogle\u306b\u8a55\u4fa1\u3055\u308c\u308b\u30b5\u30a4\u30c8\u4f53\u8cea\u3078\u3068\u6539\u5584\u3059\u308b\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<p>Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u5e38\u306b\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u547c\u3070\u308c\u308b\u5927\u898f\u6a21\u306a\u5909\u52d5\u3067\u306f\u3001\u305d\u308c\u307e\u3067\u8a55\u4fa1\u3055\u308c\u3066\u3044\u305f\u30b5\u30a4\u30c8\u304c\u4e00\u591c\u306b\u3057\u3066\u570f\u5916\u306b\u98db\u3076\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u9806\u4f4d\u4e0b\u843d\u306e\u539f\u56e0\u306f\u4e00\u3064\u3067\u306f\u306a\u304f\u3001\u6280\u8853\u7684\u306a\u554f\u984c\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306e\u6b20\u5982\u3001\u305d\u3057\u3066\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u4fe1\u983c\u6027\u4e0d\u8db3\u307e\u3067\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u539f\u56e0\u3092\u6b63\u3057\u304f\u7279\u5b9a\u3057\u3001\u7cfb\u7d71\u7acb\u3066\u3066\u5bfe\u7b56\u3092\u5b9f\u884c\u3059\u308c\u3070\u3001\u5fa9\u65e7\u306f\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2>\u30b9\u30c6\u30c3\u30d71\uff1a\u4e0b\u843d\u306e\u539f\u56e0\u3092\u5fb9\u5e95\u7684\u306b\u300c\u5206\u6790\u300d\u3059\u308b<\/h2>\n<a href=\"https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_471776935-scaled.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5560\" src=\"https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_471776935-scaled.webp\" alt=\"\" width=\"2560\" height=\"923\" srcset=\"https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_471776935-scaled.webp 2560w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_471776935-300x108.webp 300w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_471776935-1024x369.webp 1024w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_471776935-768x277.webp 768w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_471776935-1536x554.webp 1536w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_471776935-2048x739.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n<p>\u5bfe\u7b56\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u307e\u305a\u306f\u300c\u4f55\u304c\u3001\u3044\u3064\u3001\u3069\u308c\u3060\u3051\u300d\u843d\u3061\u305f\u306e\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9069\u5207\u306a\u539f\u56e0\u5206\u6790\u306a\u3057\u306b\u5bfe\u7b56\u3092\u6253\u3063\u3066\u3082\u3001\u7121\u99c4\u306a\u52b4\u529b\u306b\u7d42\u308f\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u6700\u3082\u6642\u9593\u3092\u304b\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>1-1. Google\u5909\u52d5\u3068\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u95a2\u9023\u6027\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<div class=\"simple-box7\">\n<ul>\n<li>\u5909\u52d5\u65e5\u306e\u7279\u5b9a: \u307e\u305a\u3001Google Search Central Blog\u306a\u3069\u3092\u53c2\u7167\u3057\u3001\u9806\u4f4d\u304c\u4e0b\u843d\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u304cGoogle\u306e\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u305d\u306e\u4ed6\u306e\u4e3b\u8981\u306a\u5909\u52d5\u65e5\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<li>\u4e0b\u843d\u306e\u7bc4\u56f2\u306e\u7279\u5b9a: Search Console\u306e\u300c\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3092\u78ba\u8a8d\u3057\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u304c\u843d\u3061\u305f\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u7fa4\u3001\u307e\u305f\u306f\u7279\u5b9a\u306e\u65e5\u4ed8\u4ee5\u964d\u306b\u516c\u958b\u3055\u308c\u305f\u8a18\u4e8b\u306e\u307f\u304c\u843d\u3061\u305f\u306e\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<h3>1-2. \u8a55\u4fa1\u4e0b\u843d\u306e\u4e3b\u8981\u56e0\u3092\u5207\u308a\u5206\u3051\u308b\u300c3\u3064\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee\u300d<\/h3>\n<p>\u539f\u56e0\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u4ee5\u4e0b\u306e3\u3064\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"simple-box7\">\n<ol>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u8981\u56e0\uff08E-E-A-T\u4e0d\u8db3\uff09: \u8a18\u4e8b\u306e\u72ec\u81ea\u6027\u3001\u5c02\u9580\u6027\u3001\u4fe1\u983c\u6027\u304cLLM\u6642\u4ee3\u306e\u8a55\u4fa1\u57fa\u6e96\u306b\u9054\u3057\u3066\u3044\u306a\u3044\u3002\u3053\u308c\u304c\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308b\u4e0b\u843d\u306e\u6700\u3082\u5927\u304d\u306a\u539f\u56e0\u3067\u3059\u3002<\/li>\n<li>\u30c6\u30af\u30cb\u30ab\u30eb\u8981\u56e0\uff08\u6280\u8853\u57fa\u76e4\u306e\u554f\u984c\uff09: \u8868\u793a\u901f\u5ea6\u306e\u9045\u5ef6\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306e\u554f\u984c\u3001\u30af\u30ed\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u306e\u963b\u5bb3\u306a\u3069\u3001\u30b5\u30a4\u30c8\u306e\u571f\u53f0\u306b\u554f\u984c\u304c\u3042\u308b\u3002<\/li>\n<li>\u5916\u90e8\u8981\u56e0\uff08\u30b9\u30d1\u30e0\u5224\u5b9a\u30fb\u88ab\u30ea\u30f3\u30af\uff09: \u4e0d\u81ea\u7136\u306a\u88ab\u30ea\u30f3\u30af\u3092\u53d7\u3051\u3066\u3044\u308b\u3001\u3042\u308b\u3044\u306f\u904e\u53bb\u306e\u30da\u30ca\u30eb\u30c6\u30a3\u5c65\u6b74\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ol>\n<\/div>\n<p>\u7279\u306bLLM\u5bfe\u7b56\u3068\u3057\u3066\u91cd\u8981\u306a\u306e\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u8981\u56e0\u300d\u3067\u3059\u3002\u6a5f\u68b0\u7684\u306b\u751f\u6210\u3055\u308c\u305f\u60c5\u5831\u304c\u6ea2\u308c\u308b\u4e2d\u3001Google\u306f\u300c\u4eba\u9593\u304c\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u3001\u5c02\u9580\u77e5\u8b58\u306b\u57fa\u3065\u3044\u3066\u8a18\u8ff0\u3057\u305f\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u300d\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>1-3. \u7af6\u5408\u30b5\u30a4\u30c8\u3068\u306e\u5dee\u3092\u660e\u78ba\u5316\u3059\u308b<\/h3>\n<p>\u5909\u52d5\u5f8c\u306b\u9806\u4f4d\u3092\u4e0a\u3052\u305f\u7af6\u5408\u30b5\u30a4\u30c8\u3092\u6570\u793e\u7279\u5b9a\u3057\u3001\u300c\u5909\u52d5\u524d\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u3068\u4f55\u304c\u9055\u3063\u305f\u306e\u304b\u300d\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u5f7c\u3089\u306e\u30b5\u30a4\u30c8\u304c\u3069\u306e\u3088\u3046\u306aE-E-A-T\u8981\u7d20\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u304b\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30b9\u30c6\u30c3\u30d72\uff1aLLM\u6642\u4ee3\u306b\u5bfe\u5fdc\u3057\u305f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u518d\u69cb\u7bc9\u300d<\/h2>\n<a href=\"https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_319053810-scaled.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5559\" src=\"https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_319053810-scaled.webp\" alt=\"\" width=\"2560\" height=\"1306\" srcset=\"https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_319053810-scaled.webp 2560w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_319053810-300x153.webp 300w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_319053810-1024x522.webp 1024w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_319053810-768x392.webp 768w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_319053810-1536x784.webp 1536w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_319053810-2048x1045.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n<p>\u539f\u56e0\u5206\u6790\u306e\u7d50\u679c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u8981\u56e0\u304c\u5927\u304d\u3044\u3068\u5224\u65ad\u3055\u308c\u305f\u5834\u5408\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u4fe1\u983c\u6027\u3068\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30ea\u30e9\u30a4\u30c8\u30fb\u518d\u69cb\u7bc9\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u8ffd\u8a18\u3067\u306f\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5b58\u5728\u610f\u7fa9\u305d\u306e\u3082\u306e\u3092\u898b\u76f4\u3059\u4f5c\u696d\u3067\u3059\u3002<\/p>\n<h3>2-1. E-E-A-T\u5f37\u5316\u306e\u305f\u3081\u306e\u300c\u60c5\u5831\u6e90\u306e\u660e\u78ba\u5316\u300d<\/h3>\n<div class=\"simple-box7\">\n<ul>\n<li>\u7d4c\u9a13\uff08Experience\uff09\u306e\u660e\u793a: \u8a18\u4e8b\u5185\u306b\u300c\u7b46\u8005\u304c\u5b9f\u969b\u306b\u8a66\u3057\u305f\u7d50\u679c\u300d\u300c\u5229\u7528\u8005\u306e\u751f\u306e\u58f0\u300d\u300c\u72ec\u81ea\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u300d\u306a\u3069\u306e\u4e00\u6b21\u60c5\u5831\u3092\u5177\u4f53\u7684\u306b\u8a18\u8ff0\u3059\u308b\u3002<\/li>\n<li>\u5c02\u9580\u6027\uff08Expertise\uff09\u306e\u88cf\u4ed8\u3051: \u8a18\u4e8b\u30c6\u30fc\u30de\u306b\u95a2\u3059\u308b\u5177\u4f53\u7684\u306a\u8cc7\u683c\u3001\u5c02\u9580\u8077\u3068\u3057\u3066\u306e\u7d4c\u6b74\u3001\u3042\u308b\u3044\u306f\u72ec\u81ea\u306e\u6df1\u3044\u77e5\u898b\u3092\u76db\u308a\u8fbc\u3080\u3002<\/li>\n<li>\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u306e\u7372\u5f97: \u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u5145\u5b9f\u3055\u305b\u3001\u6240\u5c5e\u7d44\u7e54\u3084\u5c02\u9580\u5206\u91ce\u3067\u306e\u5b9f\u7e3e\u3092\u660e\u8a18\u3059\u308b\u3002\u4ed6\u306e\u4fe1\u983c\u3067\u304d\u308b\u5c02\u9580\u5bb6\u304b\u3089\u306e\u5f15\u7528\u3084\u63a8\u85a6\u3092\u5f97\u308b\u3002<\/li>\n<li>\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\u306e\u62c5\u4fdd: \u5f15\u7528\u5143\u3092\u660e\u78ba\u306b\u3057\u3001\u30c7\u30fc\u30bf\u304c\u53e4\u3044\u5834\u5408\u306f\u6700\u65b0\u60c5\u5831\u306b\u66f4\u65b0\u3059\u308b\u3002\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3084\u904b\u55b6\u8005\u60c5\u5831\u3092\u5fc5\u305a\u660e\u8a18\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u7279\u306bLLM\u306b\u3088\u308b\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5897\u3048\u308b\u4e2d\u3067\u3001\u300c\u8ab0\u304c\u3001\u306a\u305c\u3001\u3053\u306e\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u60c5\u5831\u6e90\u306e\u4fe1\u983c\u6027\uff08E-E-A-T\uff09\u306f\u3001Google\u304c\u8cea\u306e\u4f4e\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u672c\u7269\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u5206\u3051\u308b\u305f\u3081\u306e\u6700\u91cd\u8981\u6307\u6a19\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2-2. \u691c\u7d22\u610f\u56f3\u306e\u300c\u6df1\u6398\u308a\u300d\u3068\u7db2\u7f85\u6027\u306e\u5f37\u5316<\/h3>\n<div class=\"simple-box7\">\n<ul>\n<li>\u30c8\u30d4\u30c3\u30af\u30af\u30e9\u30b9\u30bf\u30fc\u306e\u69cb\u7bc9: \u95a2\u9023\u6027\u306e\u9ad8\u3044\u8a18\u4e8b\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u3001\u6700\u3082\u91cd\u8981\u306a\u8a18\u4e8b\uff08\u30d4\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306b\u5185\u90e8\u30ea\u30f3\u30af\u3067\u8a55\u4fa1\u3092\u96c6\u4e2d\u3055\u305b\u307e\u3059\u3002\u30b5\u30a4\u30c8\u5185\u306e\u60c5\u5831\u304c\u6574\u7406\u3055\u308c\u3001\u5c02\u9580\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/li>\n<li>FAQ\u3068\u8ad6\u70b9\u306e\u8ffd\u52a0: \u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u62b1\u304f\u3067\u3042\u308d\u3046\u6f5c\u5728\u7684\u306a\u7591\u554f\uff08FAQ\uff09\u3084\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u304c\u89e6\u308c\u3066\u3044\u308b\u8ad6\u70b9\u3092\u7db2\u7f85\u7684\u306b\u8ffd\u52a0\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001LLM\u304c\u60c5\u5831\u3092\u7d71\u5408\u3059\u308b\u969b\u306b\u3082\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u304c\u6700\u3082\u5305\u62ec\u7684\u306a\u60c5\u5831\u6e90\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<h3>2-3. \u4f4e\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6271\u3044\u3092\u6c7a\u5b9a\u3059\u308b<\/h3>\n<p>E-E-A-T\u57fa\u6e96\u3092\u6e80\u305f\u305b\u306a\u3044\u53e4\u3044\u8a18\u4e8b\u3084\u3001\u5358\u306b\u60c5\u5831\u3092\u7f85\u5217\u3057\u305f\u3060\u3051\u306e\u8a18\u4e8b\u304c\u5927\u91cf\u306b\u3042\u308b\u5834\u5408\u3001\u3053\u308c\u3089\u304c\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a55\u4fa1\u3092\u4e0b\u3052\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u601d\u3044\u5207\u3063\u3066\u524a\u9664\u3059\u308b\u304b\u3001\u975e\u516c\u958b\uff08noindex\uff09\u8a2d\u5b9a\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u54c1\u8cea\u5bc6\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<h2>\u30b9\u30c6\u30c3\u30d73\uff1a\u5fa9\u65e7\u3092\u52a0\u901f\u3055\u305b\u308b\u300c\u6280\u8853\u57fa\u76e4\u306e\u6700\u9069\u5316\u300d<\/h2>\n<a href=\"https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_213205204-scaled.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5557\" src=\"https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_213205204-scaled.webp\" alt=\"\" width=\"2560\" height=\"1706\" srcset=\"https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_213205204-scaled.webp 2560w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_213205204-300x200.webp 300w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_213205204-1024x683.webp 1024w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_213205204-768x512.webp 768w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_213205204-1536x1024.webp 1536w, https:\/\/linkwin.jp\/column\/wp-content\/uploads\/2025\/12\/AdobeStock_213205204-2048x1365.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u518d\u69cb\u7bc9\u3068\u4e26\u884c\u3057\u3066\u3001\u30b5\u30a4\u30c8\u306e\u571f\u53f0\u3068\u306a\u308b\u30c6\u30af\u30cb\u30ab\u30ebSEO\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001Google\u304c\u30b5\u30a4\u30c8\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u74b0\u5883\u3092\u6574\u3048\u307e\u3059\u3002<\/p>\n<h3>3-1. \u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\uff08CWV\uff09\u306e\u6539\u5584<\/h3>\n<p>Search Console\u306e\u300c\u30a6\u30a7\u30d6\u306b\u95a2\u3059\u308b\u4e3b\u306a\u6307\u6a19\u300d\u3067\u3001LCP\uff08\u8868\u793a\u901f\u5ea6\uff09\u3001FID\uff08\u64cd\u4f5c\u306e\u5fdc\u7b54\u6027\uff09\u3001CLS\uff08\u8996\u899a\u7684\u306a\u5b89\u5b9a\u6027\uff09\u306e\u30b9\u30b3\u30a2\u3092\u6539\u5584\u3057\u307e\u3059\u3002\u7279\u306bLCP\u306e\u6539\u5584\u306b\u306f\u3001\u30b5\u30fc\u30d0\u30fc\u5fdc\u7b54\u6642\u9593\u306e\u77ed\u7e2e\u3084\u753b\u50cf\u30b5\u30a4\u30ba\u306e\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002CWV\u306f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u76f4\u63a5\u7684\u306a\u8a55\u4fa1\u6307\u6a19\u3067\u3042\u308a\u3001LLM\u6642\u4ee3\u306e\u691c\u7d22\u7d50\u679c\u306e\u8a55\u4fa1\u306b\u3082\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n<h3>3-2. \u30b5\u30a4\u30c8\u69cb\u9020\u3068\u30af\u30ed\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u306e\u6574\u5099<\/h3>\n<div class=\"simple-box7\">\n<ul>\n<li>XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306e\u66f4\u65b0: \u30ea\u30e9\u30a4\u30c8\u30fb\u524a\u9664\u3092\u884c\u3063\u305f\u5f8c\u3001XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u3057\u3001Search Console\u304b\u3089\u518d\u9001\u4fe1\u3057\u307e\u3059\u3002<\/li>\n<li>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306e\u6574\u5099: \u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u3067\u8ff7\u308f\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001Google\u304c\u30b5\u30a4\u30c8\u69cb\u9020\u3092\u7406\u89e3\u3059\u308b\u306e\u3092\u52a9\u3051\u307e\u3059\u3002\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u5c0e\u5165\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>URL\u69cb\u9020\u306e\u30b7\u30f3\u30d7\u30eb\u5316: \u8a18\u4e8b\u306e\u968e\u5c64\u3092\u6df1\u304f\u3057\u3059\u304e\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3082Google\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u3044\u30b7\u30f3\u30d7\u30eb\u306aURL\u69cb\u9020\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u5bfe\u7b56\u306f\u5730\u5473\u3067\u3059\u304c\u3001Google\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u30b5\u30a4\u30c8\u306e\u4fa1\u5024\u3092\u8fc5\u901f\u304b\u3064\u6b63\u78ba\u306b\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u5de5\u4e8b\u3067\u3059\u3002\u5fa9\u65e7\u306b\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h3>3-3. \u5185\u90e8\u30ea\u30f3\u30af\u306e\u300c\u8a55\u4fa1\u914d\u5206\u300d\u3092\u898b\u76f4\u3059<\/h3>\n<p>\u518d\u69cb\u7bc9\u3057\u305f\u8cea\u306e\u9ad8\u3044\u30ad\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\uff08E-E-A-T\u3092\u6700\u5927\u9650\u306b\u5f37\u5316\u3057\u305f\u8a18\u4e8b\uff09\u306b\u5bfe\u3057\u3001\u30b5\u30a4\u30c8\u5185\u306e\u4ed6\u306e\u95a2\u9023\u6027\u306e\u4f4e\u3044\u8a18\u4e8b\u304b\u3089\u30ea\u30f3\u30af\u3092\u96c6\u3081\u3001\u8a55\u4fa1\u306e\u914d\u5206\u3092\u96c6\u4e2d\u3055\u305b\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Google\u306b\u5bfe\u3057\u3066\u300c\u3053\u306e\u30da\u30fc\u30b8\u304c\u6700\u3082\u91cd\u8981\u3067\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3067\u3042\u308b\u300d\u3068\u660e\u78ba\u306b\u4f1d\u3048\u307e\u3059\u3002<\/p>\n<h2>5. 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